Since we're on the topic of questionnaires and spam, Heather over at Microsoft writes a great post about templates as part of the initial recruiting process ... and provides some good tips for would-be recruiting template writers.
When a recruiter is emailing several candidates per week with roughly the same message, templates are a necessary evil. I mean, otherwise, you're just typing the same sentences over and over again. I used to save my templates (which were short and sweet - and extremely customizable) as auto-signatures and then modify as appropriate for the person I was emailing. It only takes a second to make sure you're saying the right things to the right person.
I personally think an arsenal of well-written and customizable email templates are Brand 101 for any recruiting org. The sad part is how many times have you seen this? Yikes.
gretchen