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guy kawasaki enters the job board game

”susanpowter” Zoe

By this point, most folks know how I feel about job boards.  In perusing my daily feeds, I noticed that another blogger has gotten into the game of posting job listings on his site.  Again, no intrinsic issues with folks solving the problem of overwhelming requests for "connections" by placing job ads on their sites.  More power to you for getting paid to make these introductions.  But just when I was ready to don my best Susan Powter voice and begin screaming "Stop the insanity!" I read a comment that gave me pause.  It mentioned something about the passive candidate audience.

Question of the day: Will posting ads on a blog attract more passive (and arguable more desirable) candidates to open job opportunities?  Or is it just another distraction?

It could be worth a try for many recruiters and hiring managers, but I still argue that there is a lack of quality in these job postings from a job seeker perspective.  Also, with the RSS reader I am using, I actually don't see these job postings so it doesn't impact me all that much.  I'd have to actively go to the page and look through the postings for it to make that big of a difference (and just for the record, I always consider myself a "passive" job seeker).

So when I see announcements like this and more folks getting into the game I still getting a very "meh" feeling about it all.  From an employer perspective, I'm hoping folks really pay attention to the market that these postings will reach before spending the time and energy on them at all.  And from a job seeker perspective - eh, just another place for me to potentially have to go to review yet another crappy posting?  What do you think?

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Published Wednesday, December 20, 2006 1:42 PM by Zoe
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Comments

 

Glenn Gutmacher said:

Crappy postings can be minimized with really tight search criteria against SimplyHired (my preference among the job aggregators), and turn that URL into a feed on your own site.  For example, Keith Halperin posts his recruiting researcher ("sourcer") job search strings using this very method to various recruiter mailing lists.  (Nice of him, but I wish he didn't repeat the same ones every month--getting a bit old.)

But I think this leads to a bigger point (which I'll post in more detail on my own blog):  bloggers who add any content other than their own probably secretly wish to have a portal, not just a blog.  That would potentially attract more visitors (jobseekers and otherwise).  When you increase the chance you can touch someone with some content of interest, then you have the potential to draw them in further to other parts of your blog-portal.  Ultimately, blogs, jobs and anything else that supports the desired employer brand will become integrated with corporate websites.  And any third parties trying to get a share of the job market will do the same.

The opposite pole is the "clean" blog -- just postings, and ideally, just your own original thoughts, not repostings/links which is what I regard as the noise that turns most thinking people off to the blogosphere.
December 22, 2006 10:15 AM
 

Zoe said:

Hey Glenn - great to hear from you!  I see your point about SimplyHired, but for a majority of folks, they won't take this step or necessarily be this savvy.  And really, it shouldn't be that hard.

Yes, people are trying to create more then just a blog and expand on their personal brand and create a "brand of me".  That's cool, but ultimately I do think there is the danger of diluting your blog to the point where it's no longer relevant or interesting because it's mucked up with a lot of other "stuff".

All good points...
December 22, 2006 6:06 PM
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