Recently, Rob wrote this great article on the Nine Things Developers Want More Than Money.  This insightful post covers some really great topics including creativity, life long learning, empowerment, recognition and working on something that matters. 

I love Rob's take on a niche work environment and what it takes to not only hire great developers, but also to retain and grow them over the years.  Hopefully employers will take note and start/continue to offer these "perks" in their workplace.